This campaign was developed out of the need to promote alot of business in the name of them supporting one business. An advertising campaign lightly masked as a fundraiser, this campaign set the tone for the kind of work that trevor brown design wants to be doing in the years to come. The campaign had three major components, education, pr and community building. The education was for the entreperneurs who participated in the campaign showing them the value of branding, advertising and marketing. It also allowed for a wide exposure to different mediums of advertising from a weekly newspaper (wide distribution), to a monthly newspaper (low distribution), to a quarterly full color magazine. It also exposed them to the benefits of using the internet to promote your business. The PR piece was getting a buzz going about a totally new event that was not in existence a few months ago, it was also about showing entreperneurs how working on a non-existant budget they can create a buzz about their business through inovative campaigns. The last key part is the community building aspect of the campaign, which was a very important lesson for the African American entreperneur's that made up the campaign. The campaign showed them how they could pool their resources to get more bang for their buck, and work together to support the business of one of their own while also promoting and increasing awareness of their own busienss.